He is the co-founder and EVP of Business Development of TrueCar, Inc., a company focused on changing how cars are sold. Under Bernie’s direction, TrueCar secured more than 100 BD deals, including partnerships with USAA, American Express, Geico, Nationwide Insurance, Consumer Reports, and AAA, generating over $100 million in annual revenue.
Bernie is also a partner at the Capital Factory, an incubator/accelerator in Austin, Texas, where he is a mentor to many early stage entrepreneurs. Previously, Bernie ran business development at Carfax, Inc., where he secured partnerships with Toyota Motor Sales, AutoTrader.com, Cars.com and many other giants in the auto industry. He was the CEO of PromiseMark, Inc., an Internet security and privacy company, which he founded in 1997 by partnering with Symantec, maker of Norton Antivirus, and with Aon Warranty Group. He sold PromiseMark to a credit reporting agency in 2003. Bernie lives in Austin, Texas, with his wife and three children.